- Golden anniversary: 50th PSI Show posts new record exhibitor numbers

- Promotional products industry presents first empirical effectiveness study

- ZAW calls 35-euro limit an “anachronistic blockade”

Düsseldorf. Refreshingly new, original and powerful: It almost looked as if the entire European promotional products industry had agreed to pay a very special 50th anniversary visit to “its” PSI Show. 993 exhibitors had come to Düsseldorf for Europe’s largest trade show for the promotional products industry – more than ever before, an increase of more than 16 percent compared to the previous year (852). For that reason alone it was, according to PSI Director Michael Freter, a “golden anniversary” that the PSI Show – which started out in 1963 with a mere 56 exhibitors – celebrated this year. However, the PSI Director was probably also thinking of the “fireworks of innovations” which was set off especially in the completely restructured HALLE13. Here inventors, young entrepreneurs and first-time exhibitors presented premieres and novelties – such as, for instance, the first 3-D clock which fits into any corner of a room, a ballpoint pen that gives off fragrances and a cover for tablet PCs which does not only protect but also cleans the computer at the same time.

 

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