Gerhard Mayer, the inventor and proprietor of My Käfer GmbH, received the first Genius Award for his invention of the same name, “My Käfer”. It consists of a clever broomstick holder, which ensures that a broom resting against the wall cannot topple over. For the company this is “the genius in the home” – and the jury was of the same opinion. The “My Käfer” product can find a hold on virtually every surface so as to prevent hazardous stumbling blocks and thus accidental hazards and injuries. It can be used for all standard handles of brooms, scrubbing brushes and mops. In addition, “My Käfer” is not only of considerable benefit in everyday use, it is also a real eye-catcher. Not only do the clover leaves fit firmly all around they also look really good.
With regard to the functionality and appearance of the product this invention is an ideal product for the promotional products industry.

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